Meeting the Audience

Who are you and why would you want to read my blog?

I can only imagine what could hold you attention on these lines, and can only try to satisfy your expectations. Thus, you are not one single person with unified needs… and I also have my wishes, agendas and power to choose which words to serve you. We, a writer and a reader, find ourselves in apparently simple relationship where you can click me away whenever you find the blog boring, annoying or uninteresting. On the other hand, this dialog is complex because I really need to connect with you (in my imagination) in order to write at all.

I attended InSEA’s 33rd world congress in Budapest June 27th to 30th. Listening to many presenters made me wonder how they imagined their audience when they prepared their talks: Who were the people at the conference? What could they find worth listening? Preparing my own (18 minutes’) talk I was concerned with how to be short enough, but still say enough that the audience would understand.

The presentation I found the most engaging, perfectly planned and carried out, was made by Sara Calcagnini from Leonardo DaVinci - National Museum of Science and Technology, in Milano. She spoke about symbiotic relationship between art and science.

Sara’s presentation started with relevant (and short enough) introduction including a self-ironic comment about her Italian English: she said this in a funny way, but saying that she was willing to humiliate herself for the sake of the message she wanted to share also had an strong, serious effect. With her honest and friendly appearance she quickly established contact with her audience and treated us with prudence and respect (at least this is what I experienced).

Sara was completely engaged in her talk, believing with her whole body that she had something important to say. The images can give impression of her rapid movements addressing the audience and how her body language undeniably expressed her wish to motive us. Constantly providing with new insights, her talk had escalating dramaturgy, finally culminating with a call for help. And her call touched me. I felt connected. I was her audience - she moved me and motivated me.

While I was thinking: “what a fantastic talk; what I fantastic person”, the first comment she received from the audience shocked me! The comment's irrelevance spoke of ignorance toward the important issues Sara addressed in her talk; She spoke about holistic understanding of our world and responsibility of global citizens. Don’t audience also have responsibility to contribute in constructive ways? Or remain silent…

I feel responsible that I did not stand up and give her my support. I am trying to convince myself that the majority of the audience felt like I did – but I don’t know. Was it possible that many of us did not grasp her powerfull message?!

I keep thinking about how important response from my audience is for me, both after a talk is over, but also before, and most of all while I am moving in front of them, trying to catch their eyes and looking for signs of acknowledgement, respect and interest.

We should not forget our audience, but they should also know how much they mean…